Baci Chocolate: Amazing Perugina Chocolate Factory – Perugia

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There is a lovely town in central Italy called Perugia that has one of the best places in the world: the Perugina Chocolate Factory.

A visit to Italy consists of visiting Vatican City, the Colosseum, or maybe following my Italian Volleyball Travel Guide. There’s no doubt that those places mentioned are unique and worth seeing. I will talk about one of those places considered off the beaten path: Perugia. Perugia is well known for its Umbria Jazz and for being the town that hosts Eurochocolate, but talking about chocolate, Perugia’s best thing to try is the finest Perugina Chocolate Factory: Baci Chocolate.

Read the Spanish version of this post.

This post contains affiliate links that help this site to keep on running at no extra fee for our readers. This is not a sponsored post. I paid the entire fee for my ticket to the Baci Perugina Museum/Factory. All opinions are my own.

Perugia: the town of the Perugina Chocolate Factory and Baci Chocolate

Piazza IV Novembre - Perugia, Italia -

Piazza IV Novembre – Perugia, Italia

Perugia is located in the region of Umbria, right in the center of Italy. This city, just two hours away from Rome by Flixbus, is an important destination for international college students. The University of Perugia is one of the Italian universities that receive the highest amount of international students. For this reason, you will find a small city always busy with vibrant nightlife in the middle of the hills. Close to Perugia, you can also find the Frasassi Caves if you are looking for something different.

The first time I heard about Perugia was when I was still a Bachelor’s student. As many of you already know, I majored in Foreign Languages and Italian was one of the languages I studied. When I went as an exchange student to FIU in Mami, I heard first about this city. My Italian professor is from a town near Perugia, and she was the first to teach us about Perugia, Umbria, and of course, Baci Perugina chocolates!

Arriving in the city of Perugina Chocolate Factory

After taking Italian at FIU, I always knew that the first town I needed to visit in Italy was Perugia. In the end, it happened without planning it. I was visiting a friend in Slovenia and planning to go to Norway afterward. When planning my route, I realized it was way cheaper to catch a plane from Italy. That’s when I decided to go to Italy, spend a few days there, and then fly to Norway.

Since I knew I was going to Italy, I decided to use those days to do something I always wanted: to watch an Italian volleyball match live. I looked at the game’s schedule and realized that I wanted to see Perugia’s team playing and that it was perfect because it wasn’t that far from Rome to catch the plane.

I traveled from Ljubljana to Perugia by bus; it took about 9 hours. First, I changed to Venice and Bologna before finally arriving in Perugia. I had booked a night at a hostel there called Little Italy (highly recommended!) and it was a little odyssey to finally arrive because they messed up my booking and its reception close at night. My love for Perugia started in a pretty chaotic way!

After spending two days there in November 2015, I c those go back to Perugia in July 2016 to celebrate my birthday there. I went back there and did one of the things I wanted to do the most, visiting the Baci Perugina Chocolate Museum.

Casa del Cioccolato Perugina (Perugina Chocolate Factory) – Baci Chocolate :

Casa del Cioccolato Perugina - Perugia, Italy -

The factory/museum is located right outside Perugia in a town called San Sisto. From the center of Perugia, you just need to take one bus (you can check bus times here) that takes you right in front of the factory. (It might be A or I from Piazza Italia). The tour price is 9€, and you can choose Italian or English. I picked mine in Italian.

For making the tour, you need to make a reservation in advance at the Baci Perugina Chocolate Factory website, where you will have to write down all your information and choose an hour to attend. Once you have done that, you will need to be in the museum 10 minutes before of the time selected for the tour.

Check more information about the Perugina Chocolate Factory on TripAdvisor.

Casa del Cioccolato Perugina, Baci - Perugia, Italy -

Casa del Cioccolato Perugina, Baci - Perugia, Italy -

Casa del Cioccolato Perugina, Baci - Perugia, Italy -

The Baci Chocolate Museum has memorabilia that help understand the factory’s history and development. They also show the advertisement used by Perugina during the years on a video filled with TV commercials. Once you have seen that, the tour’s best part is seeing the Perugina chocolate factory line from above. At this point, you can’t take pictures or videos. You can smell all the Baci chocolate produced when you enter that cold hallway. It feels just like paradise!

Casa del Cioccolato Perugina, Baci - Perugia, Italy -

The little love messages inside the Baci chocolate

Baci Chocolate: The “Sad” Ending at the Perugina Chocolate Factory…

Casa del Cioccolato Perugina, Baci - Perugia, Italy -

Casa del Cioccolato Perugina, Baci - Perugia, Italy -

They gave Perugina Perugina chocolate and the end of the tour.

Casa del Cioccolato Perugina, Baci - Perugia, Italy -

At the end of the tour, the tour guide will explain a little about the Baci chocolates originally produced by Perugina Chocolate Factory and the ones they are making in the factory now that belong to Nestlé. After she finishes the explanation you are free to taste all the chocolate you want!

Casa del Cioccolato Perugina, Baci - Perugia, Italy -

Bacione Chocolate Model – holds the Guinness record for being the world’s most giant chocolate.

Casa del Cioccolato Perugina, Baci - Perugia, Italy - Casa del Cioccolato Perugina, Baci - Perugia, Italy - Traveleira.comCasa del Cioccolato Perugina, Baci - Perugia, Italy -

The tour lasts around an hour and 15. It is in the tempting souvenir shop. You can buy a kilogram bag filled with Baci Perugina chocolates for around 36€. I couldn’t help it and I bought half a kg. Also, I visited the factory on my barely, there was no better gift than some chocolates for me!

Casa del Cioccolato Perugina, Baci - Perugia, Italy -

Chocolate School inside the Perugina chocolate factory

Casa del Cioccolato Perugina, Baci - Perugia, Italy -

Casa del Cioccolato Perugina, Baci - Perugia, Italy -

The floor is filled with the little love messages that the chocolate con,tain.


Casa del Cioccolato Perugina, Baci - Perugia, Italy -

Oh the happiness of having half a kg of chocolate on your birthday!

If you go to Italy, definitely make a stop in Perugia and the Perugina chocolate factory!

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A lovely town in central Italy called Perugia has one of the best places in the world: the Perugina Chocolate Factory. Discover the Baci chocolate museum and taste some Baci perugina.

Brenda: + 34 years old + Puerto Rican + Viajera Boricua + Master in Cultural Tourism + Foreign Language Major + Hispanic Studies Minor + Portuguese + Italian + Russian + Literature Freak + ♥’s Indie Music + Volleyball Enthusiast + Tricolor do Morumbi(SPFC) + San Antonio Spurs +


  • January 21, 2017

    Girl, you really went a long way to get to Perugia – so many planes and buses! 😀 But seeing this, I bet it was worth it 😉

    • January 21, 2017

      Yeah, It was a little tough to get there from Ljubljana! But totally worth it! In fact is my favorite place in Italy so far!

  • Fayliza

    January 21, 2017

    I have had similar travel experiences. I am a single woman who has traveled solo since 2004. I’m so happy to hear that you have normal human emotions when being out there exposed. I hear you and applaud you. You are brave and will have a lifetime of memories.
    Do you stay in hostels? They are a great way to meet people.
    You should look into teaching English abroad. That would be a great way to travel and get paid for it!!
    Good luck my dear. Where is your next adventure? Maybe I’ll go with you!!
    Be safe.

      • Schola

        January 30, 2019

        True but thanks to her am planning to go… let’s see my experience
        Hi Brenda thanks for sharing… I’ll let you know if my experience in Perugia when I visit…I hope it’s not so expensive

    • Vellante William

      June 27, 2019

      Not a good experience. We called a day earlier to book the cooking class. Upon registering, we learned that there was no cooking class; so we took the tour. The tour guide decided to start the tour by educating the audience that there are classes and tours, we were all on the tour, but the people here for the class were liars. What gives, just give the tour, no reason to degrade the paying guests. Hoping to find the Nestles president through my contacts to let him/her know about their wacked tour guide.

  • February 10, 2017

    Always great to hear more about these under-explored cities! ??

  • October 7, 2018

    I have to admit, I would be tempted too, and at that price would be bringing chocolate home.

  • Ray Clifford

    February 7, 2020

    This is the best gift you could have given yourself on your birthday! A visit to this place, which does not figure in most of the travel itineraries but surprises you with its chocolate heritage and could be a mecca for the chocoholics.


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