A visit to Italy consists of visiting Vatican City, the Colosseum, or maybe following my Italian Volleyball Travel Guide. There’s no doubt that those places mentioned are unique and worth seeing. I will talk about one of those places considered off the beaten path: Perugia. Perugia is well known for its Umbria Jazz and for being the town that hosts Eurochocolate, but talking about chocolate, Perugia’s best thing to try is the finest Perugina Chocolate Factory: Baci Chocolate.
Read the Spanish version of this post.
This post contains affiliate links that help this site to keep on running at no extra fee for our readers. This is not a sponsored post. I paid the entire fee for my ticket to the Baci Perugina Museum/Factory. All opinions are my own.
Perugia: the town of the Perugina Chocolate Factory and Baci Chocolate
Perugia is located in the region of Umbria, right in the center of Italy. This city, just two hours away from Rome by Flixbus, is an important destination for international college students. The University of Perugia is one of the Italian universities that receive the highest amount of international students. For this reason, you will find a small city always busy with vibrant nightlife in the middle of the hills. Close to Perugia, you can also find the Frasassi Caves if you are looking for something different.
The first time I heard about Perugia was when I was still a Bachelor’s student. As many of you already know, I majored in Foreign Languages and Italian was one of the languages I studied. When I went as an exchange student to FIU in Mami, I heard first about this city. My Italian professor is from a town near Perugia, and she was the first to teach us about Perugia, Umbria, and of course, Baci Perugina chocolates!
Arriving in the city of Perugina Chocolate Factory
After taking Italian at FIU, I always knew that the first town I needed to visit in Italy was Perugia. In the end, it happened without planning it. I was visiting a friend in Slovenia and planning to go to Norway afterward. When planning my route, I realized it was way cheaper to catch a plane from Italy. That’s when I decided to go to Italy, spend a few days there, and then fly to Norway.
Since I knew I was going to Italy, I decided to use those days to do something I always wanted: to watch an Italian volleyball match live. I looked at the game’s schedule and realized that I wanted to see Perugia’s team playing and that it was perfect because it wasn’t that far from Rome to catch the plane.
I traveled from Ljubljana to Perugia by bus; it took about 9 hours. First, I changed to Venice and Bologna before finally arriving in Perugia. I had booked a night at a hostel there called Little Italy (highly recommended!) and it was a little odyssey to finally arrive because they messed up my booking and its reception close at night. My love for Perugia started in a pretty chaotic way!
After spending two days there in November 2015, I c those go back to Perugia in July 2016 to celebrate my birthday there. I went back there and did one of the things I wanted to do the most, visiting the Baci Perugina Chocolate Museum.
Casa del Cioccolato Perugina (Perugina Chocolate Factory) – Baci Chocolate :
The factory/museum is located right outside Perugia in a town called San Sisto. From the center of Perugia, you just need to take one bus (you can check bus times here) that takes you right in front of the factory. (It might be A or I from Piazza Italia). The tour price is 9€, and you can choose Italian or English. I picked mine in Italian.
For making the tour, you need to make a reservation in advance at the Baci Perugina Chocolate Factory website, where you will have to write down all your information and choose an hour to attend. Once you have done that, you will need to be in the museum 10 minutes before of the time selected for the tour.
Check more information about the Perugina Chocolate Factory on TripAdvisor.
The Baci Chocolate Museum has memorabilia that help understand the factory’s history and development. They also show the advertisement used by Perugina during the years on a video filled with TV commercials. Once you have seen that, the tour’s best part is seeing the Perugina chocolate factory line from above. At this point, you can’t take pictures or videos. You can smell all the Baci chocolate produced when you enter that cold hallway. It feels just like paradise!
Baci Chocolate: The “Sad” Ending at the Perugina Chocolate Factory…
At the end of the tour, the tour guide will explain a little about the Baci chocolates originally produced by Perugina Chocolate Factory and the ones they are making in the factory now that belong to Nestlé. After she finishes the explanation you are free to taste all the chocolate you want!
The tour lasts around an hour and 15. It is in the tempting souvenir shop. You can buy a kilogram bag filled with Baci Perugina chocolates for around 36€. I couldn’t help it and I bought half a kg. Also, I visited the factory on my barely, there was no better gift than some chocolates for me!
If you go to Italy, definitely make a stop in Perugia and the Perugina chocolate factory!
Liked it and want to take the Baci Chocolate tour? Pin it!